Implementation of School Literacy Movement Policies to Build Student Character in Junior High School

This research study aims to describe and analyze the implementation of school literacy movement policy build character in junior high schools. It is a qualitative with case study. The setting this two public schools that implement Tanah Laut District. key informants were principals, heads librarians, teams, teachers, students, supervisors, committee members, parents students determined by using purposive sampling technique. information was collected through interviews, observation documentation data validation. researchers performed triangulation means technical source triangulation. analyzed interactive analysis Huberman model which consisted collection, display, reduction verification/conclusion. results showed School Literacy Movement received support from stakeholders facilities infrastructure, strategy implemented literacy-friendly environment strategy, social as communication model, an academic environment, then held three stages, namely habituation, development learning, succeeded shaping becoming who like read, are disciplined, honest, religious creative.